HealthKart - Senior Brand Manager - Personal Care Product

Role: Senior Brand Manager

Location: Gurgaon

Company Profile: -

HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by SameerMaheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We Have two marquee nutrition brands - MuscleBlaze & HealthKart - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.

Job Description - Senior Brand Manager Personal Care

- The role will encompass taking a concept from ideation stage to strategically designing the products and brand positioning for a new category

- Analyse category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits, and price points to define innovation possibilities.

- Responsible for complete ownership of product category from concept to go to market strategy, owning the P&L for the brand

- Own the brand growth strategy - create short, medium- and long-term roadmap for the brand, including new products/category's introduction and channel expansion

- Build, scale and optimize digital marketing programs against growth targets & ROI goals

- Test and scale multiple digital media vehicles for impact & relevance

- Define the brand value proposition and be responsible for end-to-end marketing communication - Liaison with sales teams to drive and deliver the annual business plan

- Ideation & development of new products based on consumer/ competitive/ international market understanding

What is expected?

Exp Required: 4-8 Years (Personal Care Division only)

Good Exp in Brand Marketing plus NPD

- Strong qualities of ownership and performance in a high velocity growth environment

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up to date with latest digital and innovation trends