HealthKart - Manager - Digital Marketing

Digital Marketing Manager

Designation - Manager (Digital Marketing)

Department - Online Business

Location - Gurgaon

About Healthkart:

HealthKart is India's leading nutrition and supplement platform. Founded in March 2011by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKartoffers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands -

MuscleBlaze & HealthKart - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.

Job Summary :

Will drive acquisition/remarketing campaigns through paid marketing, web and app. Responsible for running various marketing campaigns and driving traffic and revenue through the paid channel.

Responsibilities :

- Plan and Execute Digital Marketing strategy to meet key Marketing objectives: Growth Hacking for Lead Generation (primary objective) & Brand Building.

- Nurture Digital Marketing team across Search (both organic and paid), Facebook/Instagram, Social Media, Inbound, Affiliate, and Email Marketing.

- Define Metrics, Measure, Analyze and Continuously Improve performance through relevant Reports

- Formulate Digital marketing strategies in order to increase brand visibility, sales for new product launches and improve online brand positioning of the business.

- Understand D2C online space and upcoming trends that would cater to the growth for both B2B and B2C.

- Identify and tap into new channels to optimize ROI and increase revenue growth by experimenting with different ad sets/audience sets to scale new product launches

- Tracking performance of the website coming from paid and organic mediums which includes site traffic, banner advert performance and back links through Google Analytics.

- Manage campaigns on a day-to-day basis ensuring that approved design and technical solutions are executed to the highest levels of quality.

- Responsible for App Development for various business functions and the implication of these apps across the formats (Web App, Android & IOS.)

- Lead Management tools through CRM to track the incoming Leads across all platforms

Qualification : Graduate ( MBA Preferred )

Experience :

- Min of 5 to 7 Years in Digital Marketing

- Must have experience in leveraging Growth Hacks

- Must have strong experience in Inbound Marketing

- Worked in a similar industry

Skills & Knowledge :

- Exceptional Communication Skills - both written and verbal

- Exceptional Team Management Skills

- Process Oriented

- Comfort with Technology and advanced Digital Marketing Tools (Google Adword, Google Analytics, Facebook Ads Manager)