Health Total - Business Head - Digital Marketing

1. Media Planning & Strategy :

Responsible for monitoring media campaigns to promote the brand across various mediums and monitor their execution through teams and or agency pan India

2. Digital Marketing Strategy :

a. Monitoring Agency's strategy and delivery on Search Engine Marketing (SEM)- Google Pay Per Click (PPC), Social Media Marketing (SMM) through Facebook ads, Instagram ads and YouTube brand and shopping cart campaigns to generate leads and get orders for sales team

b. Monitoring Social Media Optimisation (SMO) efforts like SEO for streamlining & optimizing AMHT's website

c. Mobile Promotion

d. App Development

3. Brand & Marketing Communication :

a. Supervising all marketing communication across various platforms and media -Adapting to market demand by devising website and collateral in local languages as per the region's requirement -Concentrated targeting and communication in customers language

b. Email Marketing

4. Content Creation :

a. Managing the process of creating thoughtful content pieces like social media AV & movies, digital content and other collaterals for web based marketing - Getting sales enablement done. Like presentations, brand literatures, custom sales documents etc to provide sales support -Managing agencies and freelancers and through team.

b. Graphic Designing - Digital Designing

5. Marketing Analytics :

a. Monitoring marketing campaigns performance, optimization, cost control, sales trend analysis and forecast with the help of various tools including Google Analytics

6. Brand Promotion and Visibility :

a. Brand Custodian ensuring a consistent & clean imagery of the brand in customer mindset & in all trade platforms. Sound acumen of all conventional and digital media format needs to be displayed for Brand Presence.

b. VM and visibility for offers and promotions - all Online & Offline medium