Healofy - Director - Performance Marketing - IIM/ISB/MDI/FMS

Performance Marketing Director

About the role :

- Work with the core team to acquire mothers for the Healofy app from all digital channels where Healofy's TG is present

- Exponentially scale Healofy community (DAU's) & revenue through marketing

- This leadership role would be crucial in creating and running the Product Marketing & Community Building strategy, playbook, and process for launching products and maximizing user value and adoption of our product launches, scaling Healofy community across all major Indian languages

This should describe you :

- Responsible for the vision, strategy, and execution of acquisition campaigns across all the digital platforms like Facebook, Google, affiliates, etc.

- Strategy, planning & work closely with marketing team for execution of marketing campaigns to grow Healofy community

- Work closely with demand team to understand Healofy brand & grow D2C's orders through paid marketing maintaining positive ROI

- Budget planning & ensuring the budget is wisely allocated across different marketing channels to achieve maximum ROI

- Forecast monthly, quarterly, annual acquisition numbers and costs.

- Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting

- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.

- Partner with the creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Lead, mentor, and build the performance marketing team

Requirements :

- 7 to 10 years of experience with Graduation from Tier1/2 college or Post graduation from Tier 1 B school

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies (E-Commerce / Community Startups)

- Ability to lead a team and work with diverse, matrixed stakeholders

- Experience and ability to manage scale (strong knowledge of organized players (Facebook/Google etc) and Affiliate platforms as well as experience to build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization towards automation.