Head/VP - Marketing - FMCG/Hospitality/Retail - IIM/XLRI/ISB/TISS

The Head Marketing will lead Marketing of my client and will be responsible for strategy, planning, execution and achievement of marketing linked business goals.

- This position will focus on translating overall revenue and product goals into marketing objectives and delivering results in coordination with marketing channel teams, sales and business line owners.

- Owns delivery and achievement of the business goals take delivered through marketing function

- Act as a key leader in defining the strategy, focus areas, plan and execution of marketing goals

- Defines the plan, budgeting and monitoring of marketing initiatives across marketing channels - digital, offline partnerships, content and social channels

- Owns positioning, messaging, pricing and segment strategies.

- Acts as key identifier and initiator of initiatives based on customer insight and new opportunities across segments and geographies

About The Team :

Our team is our biggest strength and we leverage it through freedom, autonomy, and ownership. Folks from IITs, IIMs, ISBs, NITs and several other reputed institutes across the world work together and touch lives of millions of customers, drivers and operators to make them better. While picturing working for our company, picture overnight hackathons, - let's do it- attitude, cross-functional exposure and of course, rooftop parties and team outings.

Key Responsibilities :

- Should have experience towards Online & Offline Marketing.

- Strong experience towards Digital Marketing.

- People Management Skills.

- B2C, ATL, BTL experience.

- Devising strategies to drive online traffic to the company website and App.

- Tracking conversion rates and making improvements to the website and App.

- Developing and managing digital marketing campaigns.

- Utilizing a range of techniques including paid search, SEO, and PPC.

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all digital marketing.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

Key Skills & Experience :

- Around 10 - 15 years in Marketing.

- Excellent communication skills, Ability to do multi-tasking and deal with multi stakeholders.

Qualification :

- MBA Marketing (2 years full time) from reputed college or premier institutes like Symbiosis, TISS, Narsee Monjee, SP Jain, IMT Ghaziabad etc. If from IIM / XLRI/ISB, it would be an added advantage.