Head/Vice President - Marketing - General Insurance

About the client :

Client is an upcoming General Insurance player with a strong international pedigree.

Position Title - Head - Vice President - Marketing

Location : Mumbai

Job Purpose : Drive marketing strategy across Brand Management, PR, Digital and Social Media for the organization

Key Responsibilities :

a. Brand Management - Closely work on brand building and align the marketing strategies with the retail distribution strategy

b. Channel Marketing - Run and execute ATL, BTL campaigns

b. Customer Insight - Develop intimate understanding of our customers, their needs, passion, ambition and their concerns, issues and pain points.

b. Business Strategy - Design marketing strategy to influence business decisions on ; where to play and how to win

c. Engage customers to enhance our share of attention and wallet

d. Design - Implement design thinking across value chain to deliver best in class customer experience

e. Digital - Develop digital strategy for the organization, lead our digital value proposition, product and offering, develop platform for client and communities

Role reports into the Head of Distribution. It is a team handling role with 5 individuals reporting into this person.