HR Consultant at Bright Job Consultants
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Head/Vice President/General Manager - Digital Marketing - eCommerce (8-15 yrs)
- 8-15 years- experience in any ecommerce firm as a Marketing Head/ Digital Marketing head/ Growth Hacker
- Should have deep e-commerce growth experience
- To budget, develop & execute a Digital Marketing, social media, aggregator, and alliances strategy, making it at the cutting edge of engagement and experience for the - new age- consumer.
- Direct experience with Ecommerce based companies with some past experience in brand management will be preferred.
- Experience with having built a strong mobile-based business is a must. Strong experience in Digital Marketing, managing social.
- Experience with database management and handling creative process is critical.
- Minimum 8 years of experience.
Type of person :
- Should be a thorough digital marketing expert.
- Should be passionate about ecommerce, mobile and one to one consumer engagement.
- Should love data and analytics.
- Should be very conversant with the latest advancements in technology as well as consumer preferences and trends
Education: BE + MBA will be preferred (But not a must), from reputed schools will be preferred
Performance Marketing :
- Organic and Direct traffic
- Constantly working on SEO
- Innovative ways to drive more organic and Direct traffic
- Creating potentially - Viral- content
Aggregators and alliances :
- Managing relationship with Aggregators
- Growing but at the same time minimizing dependency on Aggregators
- Work with CRM team to bring aggregator customers to our own platforms
- Driving significant incremental revenue via alliances and partnerships without depending on discounts
- Managing digital media budgets, earned media, targeting
- SEO, SEM, Precision Targeting
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