Head of User Growth and Retention (Product Led Growth) What you will be doing: - Develop, execute and achieve supply acquisition numbers by scaling existing channels and aggressively experimenting with new channels - Analyze data and identify opportunities to optimize user acquisition, retention, and reactivation, including working closely with the product team to continuously improve the user experience - Leverage digital as well as non-digital strategies - including but not limited to - Google, Facebook, Referral, Affiliate marketing, SEO, Offline, Feet-on-Street, Content marketing etc. - Create demand-driven supply plans for monthly, quarterly, yearly and even 5-yearly projections, including identifying and sourcing new supply channels to meet company goals - Ownership of achieving the planned numbers end to end, doing data-driven root cause analysis (RCAs) if numbers are off track and coming up with a plan of action to recover numbers - Manage budget and ensure it is deployed on the most efficient channels possible to get maximum growth within the prescribed Cost Per Acquisition and stay within margin targets - Take complete ownership of your team of Growth Manager, Marketing Executive, Analyst etc, exhibit a strong drive to succeed and demonstrate accountability through delivering successful results - Ensure team management processes are adhered to, like clear KRA definition, goal setting, monthly feedback, quarterly reviews, appraisals, etc. - Reporting of numbers to leadership on adhoc / weekly / monthly reviews - Collaborate with digital marketing team, agencies, analysts, creative team, freelancers, vendors, product team, ops team etc. to achieve growth through any levers possible What will success look like in the next 6 months: - You will have achieved growth in Monthly Active Supply within the budgets and CACs planned Ideal profile for this role: - 12+ years of experience in Growth or Acquisition Roles. Preferably performing the above activities in a startup environment for 3-5 years will be an added advantage. - 2+ years of experience managing a team of 7+ team members - Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions - Should have managed a monthly budget of minimum INR 1 Crore and should have achieved numbers consistently Skill-sets required for this role: - High on ownership, responsibility and bias for action - Data-driven, ability to break down problems - Should have worked in aggressive target driven culture - A highly positive growth mindset, always forward-looking and seeking solutions in the face of challenges - A good business understanding, first principles and common sense thinking - Should be able to collaborate with different teams - Should have displayed an urge of rapidly growing within an organization and take higher responsibilities

Bangalore

Head - User Growth & Retention - Internet/Online 

Head - User Growth & Retention - Internet/Online  ,Job Description for Head - User Growth & Retention - Internet/Online  in WorkIndia in  Bangalore for (10-18) years of experience. Apply Now!

Job Description for Head - User Growth & Retention - Internet/Online  in WorkIndia in  Bangalore for (10-18) years of experience. Apply Now!