Head - Trade Marketing - Personal Care

Head - Trade Marketing - Personal Care

Industry : Persona Care/Skin Care/FMCG

Designation : Head Trade Marketing

Qualification : Any Graduate / MBA

Experience :

- 20 -25 years of experience in spread across sales & (Trade marketing experience desired) with FMCG/ OTC/ Diapers/ Personal Care/Skin Care/Hair Care.

CTC - CTC will not be a constraint for the right candidate's.

Job Profile :

- Drive Trade marketing program/initiatives.

- Design and execute customer focused trade programs, which achieves financial objectives of the business.

- Design and implement loyalty programs for wholesalers/retailers.

- Manage quarterly & yearly budgets for Trade marketing programs.

- Manage cost effective plans, across all regions by minimizing revenue losses.

- Design and execute trade schemes for wholesalers/retailers at regional level & review the business growth & ROI impact.

- Analyse Promotions/Trade programs and course correct wherever necessary.

- Liaise with people across sales, commercial, logistics and marketing functions. In order to achieve operational/strategic goals.

- Manage the entire cycle from planning to executing - Trade promotion schemes and Key outlet schemes .Monitor and analyse performance of the various schemes continually, in order to increase width and depth of Distribution

- Design and implement loyalty programs for wholesalers/retailers.

- Organize dealers/wholesalers meets, in key potential locations