Head - Trade Marketing - FMCG/Retail

We have been retained by one of our MNC Clients to recruit for the following position.

Client : Our client is one of the well-known MNC Brand and one of the market leaders in the areas in which it operates.

Key Responsibilities

1) Trade related activities

- Trade Scheme

- Planning, execution & evaluation of Trade Marketing activities (ATL, BTL)

- Formulate, implement & evaluate Trade Marketing.

- Visibility

- Wholesale & retail engagement programme including loyalty programme

2) Coverage

- Manage coverage plans by

- Work out along with RSMs/ ASM - Go to Market- strategies

3) BTL

- Work out with Marketing

Qualification: Post Graduate Diploma / MBA in Sales & Marketing.