Head - Trade Marketing - FMCG

- To achieve Annual Operating Business Plans for All India Sales.

- Along with marketing and finance develop the over brand strategy for both existing brands and NPD.

- Drive the revenue management vertical with designing inputs and tracking the spends.

- Plan, design, deploy and track trade marketing spends and ensure that top line sales is delivered while keeping spends within budgets as aligned.

- Team Management

- Design and modulate the D&A spends in both urban and rural geographies in line with Brand strategy to deliver incremental sales through both direct and indirect coverage.

- Develop and drive the sales routine and distribution championship

- Liaison with Marketing, Supply Chain, Sales HR and Finance teams to ensure that Sales initiatives and spends are aligned and implemented effectively

- Coordinate with Field team to plan, resource and facilitate Execution as per plan

- Design special initiatives/schemes across stakeholders to support the business priorities.