Head - Trade Marketing - FMCG

ROLE

- Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.

- Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.

- Contribute to organization's goals plus objectives and enhance market share and sales performance.

- Establish channel strategies along with execute associated plans.

- Prepare trade promotional plan in designated channels with crucial customers.

- Coordinate media placements, public relation programs, host events, food shows and participate in all community events.

- Provide marketing assistance to sales team through answering clients and product inquiries.

- Ensure to travel as required to participate in relevant food shows exhibition.

- Lead retail channel's trade marketing strategy development to accomplish defined business objectives throughout product categories.

- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.

- Prepare trade promotion plans with main customers.

- Coordinate communication of price, product and pack changes.

- Develop, supervise and improve procedures to link entire marketing activities with sales team activities.

- Perform closely with CSO as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.

- Coordinates activities associated to organization participation at tradeshows or events.