Head - Trade Marketing - FMCG

Responsibility

Area Functions

- Identifying and exploring new areas of opportunity for Brand penetration and growth.

- Ideation and Initiation of various activation plans to generate tertiary sales (Consumer Pull) at all channels.

- Preparation of activation calendar and implementation of the same and planning of event calendar in lines with the brand.

- Support to sales team to generate secondary sales through trade schemes (Customer Push).

- Control and effective utilization of the budget with proper phasing and evaluating opportunity costs.

- Develop and execute effective strategies based on global success models and on understanding of customers, categories and consumers with the objective of maximizing profitability.

- Develop short and long term category strategies based on a thorough understanding of market conditions and trends

- Build analysis and work with sales and customer marketing to develop/agree clear, specific plans for corrective action.

- Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analysing 4Ps in-market implementation.

- Development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend.

Education: University Degree

Full time MBA with Sales Background (Preferred)

Experience:

Over all 16 - 20 years, Out of which 6 Years is Must in Trade Marketing in GCC