Head - Trade Marketing - FMCG

Position: Head Trade Marketing

- Leading Trade marketing team including activities of taking care of trade scheme, visibility and wholesale & retail engagement programme including loyalty programme

- Manage coverage plans by working out along with RSMs/ ASM and review periodically the progress of work Information Technology & Mobility Solutions

- Leverage IT in sales organization by designing various implementation tools / designs/ concepts

- Analysis of data to build efficiency improvement parameters

- Review of Competition and A.C. Nielsen Review, report & plan

- New Product Introductions

- Making launch plan

- Monthly launch

- BTL Activities

Location: H.O. Kolkata

The position would report to Head of Sales

The candidate should have total experience of 12- 15 years of FMCG sales experience. At least 4-5 years Trade Marketing experience in H.O. / Regional role