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05/08 Priya
Managing Director at Tyche Jobs

Views:1666 Applications:344 Rec. Actions:Recruiter Actions:29

Head - Trade Marketing - Consumer Goods Industry (12-16 yrs)

Bangalore Job Code: 1136064

Trade Marketing Head - Bangalore


Job description :

Key responsibilities of the role are :

- Support in Development of a high impact trade marketing plan to achieve defined business objectives across existing & new product launches

- Formulate promotions and engagement activities in line with budget & brand guidelines

- Ensure effective execution of engagement plans across channels to drive sales

- Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI

- Enable field sales team and channel partners to execute programs to deliver superior outputs

- Actively seek feedback from internal and external stakeholders to improve effectiveness and impact of activities

- Regular analysis of latest market and competition trends to develop the best-in-class strategies

Key attributes :

- Post-graduation with specialization in sales/marketing

- 10 plus years of work experience in consumer goods industry

- Experience in Trade Marketing, GTM/RTM strategy is a must

- Strong analytical skills and commercial acumen

- Ability to work with cross functional teams and good at stakeholder management

- Willingness to travel and work with TT & MT teams across India

- Should be able to work in all budget scenarios

- Should have high operational acumen

Women-friendly workplace:

Maternity and Paternity Benefits

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