Head - Trade Marketing - Consumer Goods Industry

Job Description

Key responsibilities of the role are:

- Support in Development of a high impact trade marketing plan to achieve defined business objectives across existing & new product launches

- Formulate promotions and engagement activities in line with budget & brand guidelines

- Ensure effective execution of engagement plans across channels to drive sales

- Monitor and measure the effectiveness of all investments and initiatives, ensuring growth and high ROI

- Enable field sales team and channel partners to execute programs to deliver superior outputs

- Actively seek feedback from internal and external stakeholders to improve effectiveness and impact of activities

- Regular analysis of latest market and competition trends to develop the best-in-class strategies

Key attributes:

- Post-graduation with specialization in sales/marketing

- 10-15 years of work experience in consumer goods industry

- Experience in Trade Marketing, GTM/RTM strategy is a must- Some exposure to Bangalore / South of India is desirable

- Strong analytical skills and commercial acumen

- Ability to work with cross functional teams and good at stakeholder management

- Willingness to travel and work with TT & MT teams across India

- Should be able to work in all budget scenario's

- Should have high operational acumen

- Team handling ability