Head - Trade Marketing - Consumer Durables

Trade Marketing Position - Confidential ( Pls don't call the consultant- And request only relevant candidates to apply)

Job Purpose

Lead the trade marketing effort for the consumer products division to achieve higher sales.

Major Areas of Responsibilities & Authorities

1. To act as the bridge between sales and marketing :

Feedback across both the function on Price, Promotion and competition. Suggest appropriate actions.

2. To conduct BTL activities as per the calendar within the given resources :

Detailed planning of activity. Setting up SOP for the same. Monitoring and review the outcome.

3. To ensure the market competitive designing and effective implementation of retailer bonding program :

- To plan and design a competitively superior retailer bonding program.

- Review meeting with team on Retailer bonding programme on a monthly basis

4. To facilitate training module development, prepare calendar for training & ensure implementation (channel qualitative parameters, process, product)

- To identify the gap areas towards functional requirements for frontline and ensure training as per the requirement and prepare a training calendar.

5. To ensure the effectiveness of ISD and LAS :

- Prepare a detailed SOP.

- Monitor and review the performance of ISD and LAS.

6. To ensure timely supplies and effective execution of sales tools like POS, Catalogue, price list etc :

- To ascertain the requirement of sales tools from the field. To work alongside marketing for designing and executing the kits.

Employee Retention & Mentoring team members

- Take proactive measures to prevent attrition and also to keep team morale high.

Person Specifications :

- Essential Qualification: Any graduate

- Desired Qualification: MBA / Post Graduate Degree in Management

- Experience: 15 to 20 years of B2C channels sales experience

- Industry Preference: FMCD /FMCG/ Consumer Durables