Head - Student Admissions & Marketing/Branding - Institution/University

Role:

The core vision of the University lies in offering all-rounded industry relevant education to its students such that they are enabled to become next-gen management leaders within their chosen industry. To truly realize this vision, the University is creating its key unique proposition around building a very strong profile of industry-academia partners, who will closely mentor, advise and shape the University's offerings in line with latest industry needs and trends.

Branding & Outreach

- Co-work with marketers and branding agencies to design the University's brand proposition and branding/ marketing strategy

- Guide and project manage the development, execution, and delivery the University's branding & outreach strategy

- Drive marketing and outreach across online (digital marketing) and offline (fairs, events etc.) channels basis profile of the targeted audience

- Design event calendar to manage outreach activities and oversee execution of planned events/webinars etc. to meet desired objectives

- Set-up and measure metrics to track ROI on marketing campaigns

- Regularly review the University's branding, communication, PR and Outreach strategy

- Support talent acquisition and human resource team in faculty outreach and recruitment Student Admissions

- Co-work with the University's leadership and advisors to develop student selection process and criterion for each course; review and update regularly

- Design and execute course-wise targeted student outreach campaign to attract admissions from amongst the target student segments/ profile

- Work with various external agencies such as education publishers, digital marketing agencies, individual consultants, coaching centres etc as required to identify and attract the target students

- Work with the External Engagement and Partnerships lead at PU to attract students from corporates where possible

- Oversee all admission related operations such as student visits, student counselling, onboarding etc. Manage funnel from enquiries to applications to conversion and subsequent retention of the student the University

Experience & Qualifications

- Bachelor's in Management/Communications/PR along with Master's in Management/Marketing/Business Administration(preferred)

- 20+ years of experience in strategy, marketing, communications, PR, student admissions, branding and advertising

- 5+ years of experience in managing student admissions for a higher education institute

- Demonstrated experience leading marketing campaigns, communication strategies, branding and outreach for corporation

- Strong user eccentricity, stakeholder management and client orientation

- Excellent verbal and written communication skills

- Ability to work collaboratively with the University's leadership and advisory board