Head - Strategic Marketing - Aluminum Manufacturing

- Defining brand positioning basis target segments, white spaces and competitive landscape

- Define marketing communication plan which will help positioning.

- Measurement of brand perception

- Advocacy (both customer and govt.)

- Define the right communities and advocates and develop a plan to engage with them.

- Measure the change in advocacy levels through Net Promoter Score.

- Campaign related support

- Collaborate with market attack teams and design campaign related material, sales pitch books and collaterals

- Value proposition development initiatives

- Defining value proposition by product and target segment (basis competitive offering and intended brand positioning

- Conduct market analytics (product benchmarking, customer segmentation & profiling, competition landscaping, etc.).

- Excellent spoken and written communication skills (good with MS office tools)

Qualifications and other attributes :

- Candidate must be an Engineering Graduate with an MBA in Marketing.

- Should have prior branding and strategic marketing related experience.

- Should have good understanding of aluminum market landscape

- Knowledge on customer segmentation, profiling, needs and market research

- Experience of developing a marketing communication plan.

- Knowledge of digital mediums of marketing

- Experience of managing advocacy programs

- Good analytical skills and the ability to think critically and analyze diverse set product-market combinations.

- Good presentation skills (will be required to present branding, campaign and market research related documents).

- Excellent spoken and written communication skills (good with MS office tools)

Experience: 8-12 Yrs