Position : Marketing Head  Designation Senior Manager/Senior General Manager  Experience: 20 Years & Above  Qualification: MBA Or Equivalent  Department: Marketing  Salary: 25 To 38 Lacs  Job Location: Ludhiana  Vacancy: 1  Job Responsibilities:  - To develop and build the overall Positioning Strategies of the Brand and to sustain this positioning consistently over a period of time through various marketing tools.  - In order to deliver the Brand Values to the Target Audience, finalization and implementation of a consistent overall 360 degree Communication Strategy for the Brand.  - Coordination with agencies to develop and execute the product Campaigns, in order to build and communicate the Brand Identity.  - Through Strategic Media Planning, increase the width and depth of Brand Communication to reach to the Target Audience in a most optimum manner.  - To optimize resources, a well planned comprehensive Budgeting Exercise and meeting these budgets without compromising the impact of the communication or liquidating the Brand Promise.  - Planning various Strategic Promotions & Events in different territories from time to time to fulfill short - term and long-term brand objectives.  - Constant Competition Monitoring to keep abreast of competitive activities. Also using the various Market Research tools to understand the brand health on a regular basis.  - Manage Business Development/product launches.  - Preparing SOPs, Manuals & Work Instructions for Marketing Division.  - Visual Merchandising: Conceptualization, creation in all the major national retail chains across the country. In charge of the in-store visual identity program for the Brand.  - Customer retention and increasing the spends of members. Closely work with agency for analysis towards understanding segment specific trends.  - Conceptualizing & implementing marketing strategies considering the market trend, annual improvement plans for expansion and new products  - Building & maintaining relations with clients, generating business from the existing accounts, achieving profitability and increased sales growth.  - Define and generate key targets to improve market presence.  - Planning marketing budgets and strategizing future growth for the company both in terms of sales and visibility   - Manage all the events that the company needed from launches to exhibitions and fairs,  - Explore new media like internet and mobile telephony platforms for new and innovative publicity campaign  - To setup reliable distribution network throughout the designated region, in order to generate market volumes for company's various products.

Punjab

Others

Head/Sr Manager/Sr GM - Marketing - FMCG  

Head/Sr Manager/Sr GM - Marketing - FMCG   ,Job Description for Head/Sr Manager/Sr GM - Marketing - FMCG   in FlySquare Solution in  Punjab Others for (10-12) years of experience. Apply Now!

Job Description for Head/Sr Manager/Sr GM - Marketing - FMCG   in FlySquare Solution in  Punjab Others for (10-12) years of experience. Apply Now!