Head - Social Media Marketing - Virtual Community App

Responsibilities :

- Create a value proposition for alumni to come back to App even after they graduate from the training program, by keeping the Virtual Community on the App active and relevant for them

- Engage with alumni through virtual one on one or group conversations to understand their challenges and identify the areas where the support is required and provide appropriate mentorship

- Work closely and in tandem with alumni champions on the field to ensure alignment between physical and virtual strategy

- Generate ideas on localised content needs for the alumni, together with the alumni champions on the ground

- Post relevant bite-size content through the community and engage alumni in discussions around those.

- Work closely with the content team to provide inputs on the content and what needs to be created

- Spend time on the field to understand the value proposition that should be offered to the alumni and get regular feedback on the strategies deployed

- Run onboarding campaigns to get the past alumni on the platform

- Plan design and organise virtual events

- Ensure quick resolution of any technical issues that alumni may be facing to use the App, through support from the tech team, in order to ensure a seamless experience.

Other responsibilities :

- Drive social media marketing with support from the Marketing and communication team

- Support the App outreach team in the strategy and outreach efforts.

Skills and experience

- 7-10 years of experience in communication as a discipline

- Good facilitation skills and ability to engage with young people

- Ability to be sensitive around the struggles and challenges of young people and support them through basic mentoring support

- Understand the pulse of the conversations and chose the right content to post and share

- Comfortable with basic use of technology and use of online platforms and social media

- Good writing skills in English and ability to express

- Any prior experience in facilitating virtual communities is a plus

- Knowledge of multiple languages would be a plus, other than English

- Openness to travelling around the country