Head - Social Media - Internet/Online

Job Specification

The Head of Social Media is responsible for overseeing the creation, management and development of the Company's Social Media Strategy and Social Media team. This role coordinates with the internal Editorial, Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. The position involves creating and delivering engaging & successful social campaigns, as well as evangelising and promoting a social framework through training throughout the company.

Responsibilities

Maintain & update the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services

Coordinate with the Product development team to plan and develop the social media tools in use on the Company's sites, as well as taking ownership for the social product roadmap planning

Manage and support the Social Media Team, ensuring a superior quality of communication and project delivery

Plan social media campaigns, ensuring customer acquisition and supporting monetization

Develop and manage a program to effectively start and develop partnerships with identified high valued Company customers

Assist the Sales team in strategising, defining and implementing social projects to meet commercial goals

Act as the advocate of adoption of social media within the Company, influencing overall site and business strategies

Develop analytics reports and collate data from Social Media staff reporting, presenting analysis of campaigns and trends to all departments

Oversee the management of a Blogger outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Company

Monitor trends in online community tools, trends and applications

Monitor the competition and be aware of market changes and developments

Requirements

Creative, diplomatic, cool under pressure and fantastic interpersonal skills

Strong project management or organisational skills

Advanced knowledge and and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios

Knowledge of blogging ecosystem relevant to the Company's field

Experience leading projects to successful deployment

Ability to effectively communicate information and ideas in written and verbal format to board level, and build and maintain relationships

Team leader, with experience of managing potentially volatile situations

Great technical understanding and can pick up new tools quickly

Have a good knowledge of principles of SEO and PR

Public relations, Marketing, Sales, Community Management experience, a plus