Social Media & Influencer Marketing Head Currently we have an Excellent Opportunity with one of the India's first online non-discretionary equity advisory company. Job Title: Social Media & Influencer Marketing Specialist Reports to: Managing Director Working days: Work from Office (Monday to Friday: 9:00 am to 5.30 pm; Saturday (1st, 3rd and 5th): 10 am to 4 pm) Total Employee Headcount -400 employees plus Pan India Head Office : Lower Parel (Mumbai) ,Offices- in Worli, Thane and Malad Branches - Delhi & Bangalore Location : Mumbai They have built India's first online non-discretionary equity advisory company which also offers customized research reports. We are regulated by the SEBI and backed by a passionate team of professionals having significant experience in financial markets, equity research and technology. 25,000 clients on board at the moment and the company intends to increase their client base to 1 Lakh in 2.5 years from now and is looking at someone who would be able to grow at that speed. Summary: Looking for someone who thrives in the very early stages of a company and is self-motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. This role will require to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth Broader Role / Responsibilities : Candidate should be proficient and well versed in performing independently the following functions: - Individual Contributory Role. - Expertise in developing Social Media Strategy for the company to enhance brand saliency across all the platforms - Hands on experience on various platforms like Facebook, Linkedin, Twitter, Instagram, Youtube, etc.. - Strategically and efficiently populate topical tending content to increase brand relevance, foster social conversations and leverage vibrant social communities. - Collaborate with social media platforms to identify new opportunities and develop innovative partnerships. - Excellent Conceptualization, Implementation, & campaign evaluation / measurement skills. Make data driven decisions, recommend and implement strategies that achieve marketing goals. - Campaign presentation skills to internal stakeholders with projections & suitability to potential audience. Good market connects in the core social media groups - Combination of community builder, explorer, storyteller , social media manager, networker and mission owner. Build high value communities, storytelling formats ( text, video, audio, graphics, etc) - Develop & execute the influencer marketing strategies and creative campaigns - Improving & increasing brand's social media presence across various platforms and its growth exponentially - Identify and build prominent relationships with prominent influencers and thought leaders - Identifying and adopting emerging trends in the digital world - Define, understand & identify key success metrics and strategies for all the programs - Track and analyze performance and constantly identify improvements to drive maximum usage and achieve business objectives - Design & own the product lifecycle - Ensure steady execution of product lifecycle processes from conceptualizing to the final launch - Coordinate with the internal business stake holders to understand and build retention strategy for the organization - Gather, review, and interpret qualitative and quantitative data to uncover new insights - Ability to take initiatives and address something hands-on, to persevere when others give up Requirements: - At least 7-8 yrs experience preferably in a BFSI / Finance / Broking sector for the role. - Post Graduate preferred in Marketing/Communications - Proven track record of creating minimum 1 or more successful Social Media brand is a non- negotiable. - Intellectually curious, ,loves tech, lateral thinking, No fear of failure, data driven, - Understanding of Equity markets, wealth management and overall equity ecosystem will be a huge advantage. - Hands on experience in managing role across social media platforms, email marketing, display advertising - Highly creative in identifying target audience and devising custom digital campaigns that engage, inform and motivate - Data driven approach to manage campaigns and derive insights on strategy and performance - Excellent communication & Presentation skills (both written, verbal & visual) - Self-starter, Independent contributor with phenomenal collaborating skills with internal stakeholders and external agencies

Mumbai

Thane

Head - Social Media & Influencer Marketing - BFSI 

Head - Social Media & Influencer Marketing - BFSI  ,Job Description for Head - Social Media & Influencer Marketing - BFSI  in searchlighthr in  Mumbai Thane for (7-16) years of experience. Apply Now!

Job Description for Head - Social Media & Influencer Marketing - BFSI  in searchlighthr in  Mumbai Thane for (7-16) years of experience. Apply Now!