Head - Social Brand Marketing - FMCG

Job Description : Looking for strategic, data driven and digital experienced Marketer with an innovative mindset to lead the Brand &Social Media

Key Responsibilities :

- Design, lead and execute the brand & communications strategy to strengthen brand, build on brand equity, create the pull and deliver customer acquisition, business and engagement goals.

- Enhance brand presence across all digital platforms for enhancing brand reach and recall resulting in increase in market share

- Lead the team to plan and execute innovative marketing campaigns for brand and events charter. Develop, run, and analyse high-growth, 360-degree clutter-breaking, innovative campaigns across multiple platforms with an emphasis on data-driven decisions.

- Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.

- Managing campaigns for web & app user acquisition across paid search, affiliate, display, social media & more

- Responsible for Annual Brand Calendar that includes Brand Advertising, Promotions, Public Relations, Tactical sponsorships and events

- Drive and ensure building engagement for the company on social media platforms such as Facebook, YouTube, Instagram, forum and blog. Foster and strengthen new relationships with key influencers within the community.

- Ensuring reaching out, interacting with customers, community members to grow and keep the community alive

- Collaborate with a range of partners like creative agencies, influencers, and platforms to identify and implement impactful and creative solutions to further the brand