Head - SEO - Startup

We are seeking an SEO Manager who can help us build and run the SEO campaign and increase the share on the web. We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. You will be the first point of contact of all SEO related activities and be leading SEO initiatives and it's websites.

You will be responsible for handling all aspects of SEO including link building, Keyword research and content marketing and technical SEO.

Your Link Building Responsibilities

- Driving strategy to acquire backlinks that positively impact organic rankings

- Working with our internal team and outside vendors to execute that strategy

- Management of outside service providers and technologies to assist in campaigns

- Using advanced search techniques in Google to identify potential link opportunities

- Qualifying websites for quality link potential

- Reaching out to bloggers and other online personalities via email, Twitter, blog comments, Facebook, and on the phone

- Regularly analyzing backlink profile and ensure healthy links, and backlink profile

Your Content Optimization and Management Responsibilities

- You will have to take leverage of lakhs of videos being uploaded and curate content which has high search demand. For this you will need to work with the content, operations and tech team.

- Your keyword research and content planning should be data driven using tools like Ahrefs or SEMrush.

- Give guidelines and feedback to the content team to build content which is SEO friendly.

- Help the content team in optimizing content.

Your Tech SEO Responsibilities

- Have a hawk eye on the search console and report updates or issues immediately with the tech and business team.

- Have an understanding of the latest Google updates and communicate with the team or make changes accordingly.

- Use tools like ScreamingFrog and do a deep dive into core tech issues and document requirements.

- Explain the tech issues the website is facing clearly to the tech and product team in a non-jargon simple language.

Running the SEO Engine and Getting Buy-ins

- You will have to report the results on a weekly and monthly basis.

- Explain what worked and what didn't to the management. And future plan of action.

- Forecast traffic based on changes being deployed and come up with resources and budget needed to execute content and link building requirements.