Head/Senior Manager - Media Planning & Buying - BFSI

Head/ Senior Manager - Media Planning and Buying (Digital and Offline)

Reporting to : AVP Marketing

Organization : Leading BFSI Organization

Location : Mumbai

Experience : 7-9 Yrs

MANDATORY : Full time MBA and full time Bachelor's (both mandatory)

Objective : Procuring optimized media space and time mix to run ads; budgeting, strategizing, selecting outlets/ publishers and negotiating to maximize advertising ROI

- Plan and buy media mix

- Media strategy

- Media budgets

- Negotiate with media channels

- Identify new audience

- Performance measurement and reporting; cross-channel success; funnel - reach/ visit/ conversions

- Market research - Consumer/ Competition

- Big Data Analytics, Visualization and Presentation - Social media data, Machine data, Transactional data

MEDIA MIX :

- Digital - Display, PPC, Pre-roll video, Native, Digital Audio

- Social - Facebook, Twitter, Instagram, Snapchat, Youtube, LinkedIn, etc.

- TV - Connected TV, National network, National/ Regional cable, Local/ spot

- Radio - National, Local, AM/ FM, Satellite, Streaming

- Mobile - Mobile Search, In-app, Geofencing, Contextual

- Print - Magazines, Newpapers, Local/ Regional/ National publications

- Out-of-home - Billboards, Transit, Airports, Malls, Stadiums

ROLES AND RESPONSIBILITIES :

- Identify target audiences/ niche audiences through comprehensive market research

- Understand audiences- interests and establish goals and budgets/ price floors/ spend limits

- Create content, design strategy and create advertising generate leads for business

- Lead nurturing scalable campaigns, Offers and promotions, CRM database optimization and management to eliminate wasted impressions

- Ensure brand remains consistent over time, synchronized over marketing campaigns

- Responsible for increasing conversion rate and decreasing cost per conversion while ensuring media delivery

- Performance metrics benchmarking, setting, measurement and reporting

- Respond to Customer Behavior or Competitor Activities

OTHER :

- Programmatic media buying, programmatic direct, programmatic linear, Connected TV (OTT), DSP/ SSP/ Ad Exchanges/ Ad Servers/ DMPs, Real-time-bidding, targeting/ retargeting, conversion tracking, interaction tracking, programmatic personalization, Connected TV advertising