Head/Senior Manager - Digital Marketing - Advertising Firm

Head/Senior Manager - Digital Marketing

Role Overview :

- Head - Digital Marketing for the development and execution of multiple digital marketing campaigns for online accessory and fashion brand in India.

- Campaigns include a paid display, sponsored content, editorial, social, and other online/digital tactics used to support such businesses.

- You must be a highly analytical and creative individual who can develop and maintain a dynamic campaign testing framework in order to optimize results and maximize learning.

- You will also work closely with key internal and external stakeholders such as agencies, strategic partners, cross-functional teams and executive management to ensure alignment of campaign strategy and plans. You are a highly adaptable and independent individual who can easily adjust to changing operating environments.

Key Responsibilities :

- Manages campaign development and execution for B2C related digital marketing programs including, but not limited to, paid display, search, sponsored content, editorial and social.

- Works closely with leadership to develop an overall digital marketing strategy and ensures timely development and execution.

- Develops effective test and learn a framework to maximize learnings and insights across all digital channels and tactics.

- Provides programmatic and creative input on all online marketing tactics and related response journeys to ensure brand consistency.

- Experience with an e-commerce or online selling business is a must. Must know how to handle large budget ads.

- Collaborates with strategic partners, agencies, internal functional teams to ensure alignment and effective implementation.

- Collaborates with the analytical support team to track campaign results and related KPIs.

- Develops and maintains campaign level budgets and forecast.

Shekhar

To chat HR WhatsApp: 9620249496