Role : Performance Marketing Head Designation : Senior Manager / Associate Director, Performance Marketing Reporting to : Marketing Head Location : Bangalore Background :&nbsp; - Seeking a passionate and self driven Performance Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth. - The person would be responsible for driving traffic to the website, engaging prospective customers and being one of our customer acquisition champions. - He/ she would have the freedom to dictate performance marketing strategies &amp; develop plans to acquire new customers - Candidate should be able to define an ambitious vision, goals &amp; strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance. Primary Responsibilities (Including but not limited to): - Develop a deep understanding and knowledge of products, audiences &amp; buyer personas. - Leverage paid channels to drive top funnel, lead velocity and merchant conversions. - Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey. - Explore new channels for customer acquisition, Measure, track and report on performance marketing efforts through structured dashboards. - Lead, motivate, mentor, and grow the performance marketing function within the marketing team. Behavioral Competencies &amp; Skills:&nbsp; - Creative &amp; Assertive - Ability to perform in adverse situations through out-of-box thinking - Interpersonal awareness: to build, maintain and actively contribute to positive relationships - Ability to deal with Ambiguity - Proven Leadership skills &amp; Effective execution ability - Punctual with deadlines and deliverables - Strong multi-faceted communications skills Eligibility :&nbsp; - 7-12 years of overall professional experience. - Strong creative &amp; soft skills combined with an affinity for data. - Proven experience managing customer acquisition efforts in paid channels with quantifiable results. - Should have managed budgets upwards of INR 2 Crs/ month, teams of 5 people and more. - Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), etc. - B2B/SAAS product experience would be a big plus. - Highly organized and autonomous, but also collaborative and able to work cross-functionally. - Ability to make decisions in a changing environment, anticipate future needs and drive results. Anjali Mody

Bangalore

Head/Senior Manager/Associate Director - Performance Marketing - B2B SaaS  

Head/Senior Manager/Associate Director - Performance Marketing - B2B SaaS   ,Job Description for Head/Senior Manager/Associate Director - Performance Marketing - B2B SaaS   in BTI Executive Search in  Bangalore for (7-12) years of experience. Apply Now!

Job Description for Head/Senior Manager/Associate Director - Performance Marketing - B2B SaaS   in BTI Executive Search in  Bangalore for (7-12) years of experience. Apply Now!