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04/05 Anjali
Associate Director at BTI Executive Search

Views:276 Applications:89 Rec. Actions:Recruiter Actions:22

Head/Senior Manager/Associate Director - Performance Marketing - B2B SaaS (7-12 yrs)

Bangalore Job Code: 921209

Role : Performance Marketing Head

Designation : Senior Manager / Associate Director, Performance Marketing

Reporting to : Marketing Head

Location : Bangalore

Background : 

- Seeking a passionate and self driven Performance Marketing Leader with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.

- The person would be responsible for driving traffic to the website, engaging prospective customers and being one of our customer acquisition champions.

- He/ she would have the freedom to dictate performance marketing strategies & develop plans to acquire new customers

- Candidate should be able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results and evaluate performance.

Primary Responsibilities (Including but not limited to):

- Develop a deep understanding and knowledge of products, audiences & buyer personas.

- Leverage paid channels to drive top funnel, lead velocity and merchant conversions.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.

- Explore new channels for customer acquisition, Measure, track and report on performance marketing efforts through structured dashboards.

- Lead, motivate, mentor, and grow the performance marketing function within the marketing team.

Behavioral Competencies & Skills: 

- Creative & Assertive

- Ability to perform in adverse situations through out-of-box thinking

- Interpersonal awareness: to build, maintain and actively contribute to positive relationships

- Ability to deal with Ambiguity

- Proven Leadership skills & Effective execution ability

- Punctual with deadlines and deliverables

- Strong multi-faceted communications skills

Eligibility : 

- 7-12 years of overall professional experience.

- Strong creative & soft skills combined with an affinity for data.

- Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

- Should have managed budgets upwards of INR 2 Crs/ month, teams of 5 people and more.

- Experience with paid channels (Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, etc), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), User testing (eg. Hotjar), Marketing Automation (eg. Hubspot), etc.

- B2B/SAAS product experience would be a big plus.

- Highly organized and autonomous, but also collaborative and able to work cross-functionally.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.

Anjali Mody

Women-friendly workplace:

Maternity and Paternity Benefits

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