Head/Senior Manager/AGM - eCommerce

Head/Senior Manager/AGM - eCommerce

Role Summary :

- The Ecommerce Head will be responsible for managing the Digital Sales (Own/3rd Party) and Customer Lifecycle Management of Digital Customers. She/he will be the custodian of all Ecommerce operations. She/he will be expected to work closely with cross functional teams to deliver Ecommerce budgets.

Key Responsibilities:

Build and launch:

- Build and launch Own Ecommerce platforms (Website, App and Social Commerce)

- Identify, partner and launch on 3rd Party Market Place channels (like Amazon/Flipkart)

Operations Management:

- Managing ongoing operations of Ecommerce (Own and 3rd Party)

- Coordinate with stakeholders - Platform Developer, Catalogue In charge, Supply Chain, Customer Support and Accounts

- Build and maintain effective relationship with Partners and Agencies

Customer Management:

- Customer Communication - Direct (SMS/WhatsApp/Emailer/App Notification) and Digital

- Customer Management - Customer Ratings, Customer Reviews, Customer retention, Cross selling and Customer loyalty (repeat sales)

Product Management and Campaigns/Promotions:

- Product optimization - Launch and Manage Product Collections, Product Trends, Prioritize products & Product Profitability,

- Market place campaigns and promotions - Manage Paid campaigns, Sales Promotions, Coupons & Partnerships

Deliverables:

- Achieve Ecommerce channel sales budget - Generate Leads, Drive traffic, ensure conversions, timely delivery and customer satisfaction

- Manage cost of operations within the budget - Cost of Lead generation, Acquisition

People Management:

- Training & Development

- Performance Management - Plan, Monitor, Appraise and Review

- Talent management - Identify and develop high performers. Coach low performers

Desired Competencies:

- To perform this job successfully, following competencies are critical

- Candidate should have built, launched and managed Ecommerce through Own channels (Website/App)

- Candidate should have managed marketplaces like Amazon, Flipkart, Meesho, and others.

- Planning & managerial skills - ability to create, execute & track annual plans, manage personnel & motivate team

- Ability to build good working relationships with multiple internal & external stakeholders

Required Candidate profile:

- Experience: 10-15 years in Ecommerce marketing role in a reputed organization.

- At least 5 years in a managing people and stakeholders

- MBA in Marketing from reputed school

Age: 35-40 years

Key Performance Indicators:

- On-time launch of Ecommerce Channels - Web, App and 3rd Party

- Ecommerce Sales Budget

- Cost of Operations: Manage within budget

- Team Retention and Engagement