Head/Senior General Manager - Marketing & Brands - Fertilizers & Pesticides Domain - Agro Chemical Firm

A leading Agro Chemical organization into Fertilizers & Pesticides domain is hiring for

Designation : Sr.GM Brands & Marketing

Location: Hyderabad

Experience : 12-16 years

Key Accountabilities:

- Marketing strategy: Help the Head Marketing(Fert & Org Fert) to look at overall Business marketing plan developed by SBU responsibility for developing a annual marketing plan (ATL/BTL activities) for the SBU

- New Product Launch: Work with the business team right from supply chain, technical, manufacturing and logistics to develop an end to end launch plan and monitor the same in terms of progress so that the organisation develops a perfect bunch.

- Marketing Communications: Establish marketing communication strategy for across SBUs including creating media plans, digital promotions, campaigns thru social media etc.

- Marketing Analytics: Undertake continuous analysis of competetivie environment and consumer trends and provide insights for leadership in the areas of market share, sales and pricing analysis, ROI reports on promotional investments and proactive marketing solutions.

- Marketing Reserch: Identification of the Market reserch agencies, derive strategy based on Market reserch and implement action plan .

- Brand Management: Work with the SBUs in the common areas to develop strong brands and look at how to improve the brand equity including establishment of brand books.

- Stakeholder Management: Identifying & appointment of AD agencies, Media partners for Branding & Promotional activities. Managing Channels, Retailers and consumers to understand market insights.

Requirements :

- 12-16 years of overall experience

- Experience in developing strong brands

- 5-6 years of hardcore brand management with top companies and handle category Job Knowledge of agriculture is an advantage.

- Effective communicator with excellent relationship building ability / Out of the box thinker / Strategic / Result oriented