Head - Search Engine Optimization

- Provide leadership and strategic direction to SEO strategy.

- Define, monitor and report the input and output metrics that currently drive organic traffic across businesses.

- Work closely with various teams ranging from content, digital marketing, product marketing, agency, product to drive favorable traffic and business outcomes.

- Drive efficiency of core SEO metrics across the website.

- Define and quantify the impact of new features on web pages and work closely with Product and engineering teams.

- Ensure periodic audit.

- Own ASO of the app across the various business lines.