Head - Search Engine Marketing - Education

key skills : Programmatic, google ad wards, Bing ads, yahoo, SA 360

RESPONSIBILITIES

- Define and execute the PPC team vision.

- Lead and create strategies for brand growth and ensure a clear road map is communicated to the management.

- Be good at client management and develop the team to be also.

- Build and execute a paid acquisition program to generate new inbound leads on SEM platforms;

- Manage the paid acquisition PPC spend to budget with a strong focus on ROI.

- Hands-on experience of Google AdWords and of running ad campaigns on the major media networks and ad exchanges.

- Manage direct reports of 5-6 PPC managers, specialists and Group of sr. and jr. executives.

- Liaison with other teams within digital marketing (Paid Social, Affiliate & SEO), and Analytics and business intelligence to ensure your team collaborates on knowledge sharing and maximises learnings from others to the clients' benefit.