Head - Search Engine Marketing - Education

We are currently looking for of Search Engine Marketing (SEM) for one of our MNC client based at Hyderabad.

Job Responsibilities:

- Define and execute the PPC team vision.

- Lead and create strategies for brand growth and ensure a clear road map is communicated to the management.

- Work with the brand/client/campaign teams to ensure alignment between paid acquisition and campaign activity.

- Be good at client management and develop the team to be also.

- Build and execute a paid acquisition program to generate new inbound leads on SEM platforms;

- Manage the paid acquisition PPC spend to budget with a strong focus on ROI.

- Implement a measurement system for advertising spend enabling us to identify the best-performing channels and the cost per lead for each channel;

- Work with the team - brief the requirements for ad copy and graphics as well as jointly review performance to improve continually.

- Hands-on experience of Google AdWords and of running ad campaigns on the major media networks and ad exchanges.

- Experience managing large budgets, either in-house or for a client;

- Experience running multi-channel campaigns for both lead acquisition and brand awareness;

- In-depth knowledge of the data side of advertising and the ability to use the right data to make decisions based on desired outcomes;

- Creative judgement and experience of writing briefs for creative teams to build the content for ad campaigns;

- The ability and passion for the subject to combine day-to-day tactical campaign management with longer-term strategic planning;

- Experience working on both UK and International campaigns.

- Salesforce/Power BI experience is a plus but not necessary.

- Own the budget for SEM channel, with targets set based on tight CPL/CPA requirements

- Liaise with stakeholders across the marketing and product teams to ensure objectives are aligned

- Provide strong leadership to a lean but powerful team which you will inherit and establish it as a centre of excellence for the Group.

- Attract, mentor and retain a talented team that leads the industry in innovation and results

- Work closely with a cross-functional team of marketers, creatives and digital marketing to develop and execute fully integrated marketing experiences

- Develop and execute digital strategies across platforms including paid search, Youtube, etc. as well as running display campaigns & programmatic.

- Measure and report on impact and effectiveness of paid channels and continuously improve resource allocation, scalability and ROI

- Collaborate with brand marketing teams to ensure creative assets achieve all paid media objectives based on data-driven goals

- Own research, forecasting, planning, execution and performance analysis for PPC initiatives

- Ensure that brand consistency is maintained in both the messaging and visual across all PPC campaigns.

- Remain up-to-date on relevant news, trends and best practices within media and performance marketing

- Develop development plans for staff across the hierarchy within your mandate.

- Be a self-starter with exceptional relationship-building, client management, people management and influencing skills

- Be the face of the team to our global clients (sister companies) and ensure client retention and acquisition for newly acquired brands.

- Manage direct reports of 5-6 PPC managers, specialists and Group of sr. and jr. executives.

- Liaison with other teams within digital marketing (Paid Social, Affiliate & SEO), and Analytics and business intelligence to ensure your team collaborates on knowledge sharing and maximises learnings from others to the clients' benefit.

Key Skills:

- 10+ years working in paid media, majority agency-side experience preferred

- Significant experience managing integrated campaigns across search platforms

- Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)

- Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, etc.)

- Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)

- Experience testing and implementing landing pages

- Excellent sales and negotiation track record - Working in an agency/network/client-side

- Working in the public or private education sector