Head - Sales Strategy & Marketing - IT

The Company

Our client is a trusted digital partner for large enterprises, helping them in their journey towards digital transformation. Started in 2009, the company has done pioneering work in the fintech space and redefined the way banks acquire and serve their customers. In a short time, they have built up an impressive "Enterprise Low Code Application- LCAP" platform, that intelligently applies technology to business processes and is as good as the best globally yet far nimbler and more adaptable. It is one of India's Banking Industry's most adopted platforms. Some of the Banking's most recognized digital products are powered by it. They are currently working with 11 of the top 20 banks in India. They are also the creators of India's first digital lending marketplace for offline channels.

The Job

We are seeking to identify a Sales Strategy and Marketing Head he will be responsible for developing and implementing effective sales and marketing strategies to drive revenue growth and enhance the company's market position. This role requires a combination of strategic thinking, leadership, and hands-on execution.

Key Responsibility :

- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.

- Implement robust sales forecasting processes and tools, analyse sales data and market trends to identify improvement opportunities.

- Conduct regular Sales reviews and provide reports to Leadership Team on sales performance.

- Collaborate with cross-functional teams to ensure the alignment of sales strategies with overall company objectives, including product management, enablement, and sales.

- Oversee digital marketing, content creation, and social media initiatives to enhance the company's online presence.

- Build and implement a robust sales enablement program to empower the sales team with the knowledge, tools, and resources needed for effective selling.

- Work closely with Business Heads and Sales team to understand challenges and provide solutions to improve sales effectiveness.

- Develop and deliver sales collateral, presentations, and playbooks aligned with the overall marketing and business strategy.

- Plan, coordinate, and review the execution of marketing campaigns, ensuring adherence to best practices.

- Collaborate with different stakeholders to align marketing campaigns with business objectives and optimize performance through creative experimentation.

- Track the performance of marketing campaigns and initiatives actively, optimizing them through creative experimentation in collaboration with other relevant stakeholders to enhance effectiveness and achieve desired outcomes.

Your Profile:

- MBA with marketing specialization preferred

- 15-20 years of relevant industry experience, focused on solving marketing challenges. Experience with a startup/product management/BFSI is a plus.

- Ability to deliver results under pressure with limited resources.

- Ability to explain the business and technical value of a technical offering to an audience mix of technical and non-technical customer representatives.

- Strong communication, collaboration, and interpersonal skills.

- Strong strategic thinking and analytical skills.

- Excellent leadership and team management abilities.

- Demonstrated success in developing and implementing effective sales and marketing strategies.

- In-depth knowledge of market trends and competitors.

- Exceptional communication and interpersonal skills.