Head - Sales Strategy & Marketing - BFSI

Sales Strategy & Marketing Head

The Company:

Our client is a trusted digital partner for large enterprises, helping them in their journey towards digital transformation. Started in 2009, the company has done pioneering work in the fintech space and redefined the way banks acquire and serve their customers.

The Job :

We are seeking to identify a Sales Strategy and Marketing Head he will be responsible for developing and implementing effective sales and marketing strategies to drive revenue growth and enhance the company's market position. This role requires a combination of strategic thinking, leadership, and hands-on execution.

Key Responsibility :

- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.

- Implement robust sales forecasting processes and tools, analyse sales data and market trends to identify improvement opportunities.

- Collaborate with cross-functional teams to ensure the alignment of sales strategies with overall company objectives, including product management, enablement, and sales.

- Oversee digital marketing, content creation, and social media initiatives to enhance the company's online presence.

- Build and implement a robust sales enablement program to empower the sales team with the knowledge, tools, and resources needed for effective selling.

- Plan, coordinate, and review the execution of marketing campaigns, ensuring adherence to best practices.

- Collaborate with different stakeholders to align marketing campaigns with business objectives and optimize performance through creative experimentation.

- Track the performance of marketing campaigns and initiatives actively, optimizing them through creative experimentation in collaboration with other relevant stakeholders to enhance effectiveness and achieve desired outcomes.

Your Profile :

- MBA with marketing specialization preferred

- 15-20 years of relevant industry experience, focused on solving marketing challenges. Experience with a startup/product management/BFSI is a plus.

- Ability to deliver results under pressure with limited resources.