Head - Sales & Marketing - Luxury & Premium Segment

Head - Sales and Marketing - Luxury / Premium Segment

- Marketing professional with minimum 8+ years of diverse work experience in Consumer Durables (Home & Kitchen Appliances), Building Material, Sanitary / Ceramic or Sports/Fitness Industry.

- Proficient in the function of Product Marketing, Product Management, Go-to-market Strategy, Brand Communication, Influencer Marketing & New Business Development

- Business Development of Luxury /Premium segment in Built-in Kitchen/Bath/HORECA Appliances segment

- Identify key Influencers for our brands - Architects, Interior Designers, Consultants & Contractors. Conceptualize & execute the influencer relationship program

- Create the Brand Communication & Marketing Content (Brand & Product Presentations, Articles, Blogs, Videos) and amplify them using digital properties - website, social media & email marketing to build the - Top of Mind recall among Influencers.