Head - Sales & Marketing - Healthcare

V-Konnect is glad to share a job description based out of Dehradun

Designation: Head - Sales & Marketing

Job Description:

- Direct responsibility of Corporate / Implants/ TPA- s/Referral, walk-in & International.

- Planning, Organizing, Staffing, Training, Directing, Reporting, Budgeting of the department

- Defining the organizational goals, strategies, setting of internal targets for new & repeat business.

- Competitive analysis and formulation of strategies to meet the competitive challenge

- Analysis of market information, achieving industrial benchmarks.

- Brand Promotion and Product Development

- Periodic review of individual and departmental performance

- Motivating the team and responsible for high team morale

- Obtaining tariff rates prevailing in the private hospitals/Nursing homes for various procedures, diagnostics, room rent etc.

- Visiting Medical professionals of neighboring districts/catchment areas.

- Designing & Implementation of Hospital brochures and leaflets

- Co-ordination with the other departments

- Market feedback & Public relations

- Analysis of environmental opportunities and threats

- Meeting with select customers - doctors, TPA- s, Corporates, PSU- s, Competitors

- To build the image of the Hospital with Public Sector & Corporate Houses as multi super specialty Hospital

- Keeping the clientele informed about the development of facilities in the Hospital.

- Identification of sites for installation of signboards and designing of essential Promotional literature.

- To help in the development and updating of hospital website

- Design and Promote health checkups scheme and immunization programmes with the empanelled organization.

- Organise visit of representative of various organizations to the Institute.

- Maintain up to- date literature/material for marketing / promotional activities at Reception counter and at other prominent places in the Hospital

- Organise proper medical care of empanelled organizations and obtain feedback on the treatment extended.

- To maintain up to-date record of the empanelled patient in the Hospital

- To maintain corporate relation and coordinate with empanelled organizations for delivery of bills & its realization.

- Assist to publish articles in newspapers, souvenir magazines and presentation of Institute in media like TV, Radio etc.

- To update the empanelled organisation through literature of latest additional in services of the Institute.

- Assist Institute with latest marketing / promotional strategies for total business development.

- Working with the promotional / marketing agency contracted by the Institute.

- Maintain close liaison with the medical fraternity and related institute like, IMA, DMA, MCI, hospital and nursing homes.

If interested please share your resume asap