Head - Sales & Marketing - General Trade - FMCG

Channel Management and Sales

1. Establish and settle the Distribution network

2. Ascertain successful product launch by managing distribution, channels and the end consumers.

3. Manage all aspects of marketing activities encompassing merchandising and visibility.

4. Drive sales initiatives and achieve desired targets with overall responsibility of ROI

5. Accountable for sales forecasting, implementing trade and consumer schemes

6. Proactively manage and grow the client management, sales strategy for the area, achieving financial plan, volumes, profit and appropriate segment growth and ensuring a key impact on the bottom & top line performance of the business.

7. Manage Strategic planning, business planning and evaluation of new business opportunities.

8. Spearhead market segmentation for effective targeting and product launch to achieve desired results.

9. Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share matrices.

10. Identify & develop new streams for revenue growth and maintaining relationships with customers to achieve repeat / referral business.

Team Management

- Recruit, train, motivate and monitor the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets

- Enhance competencies of the sales team though product and sales training.