Head - Sales & Marketing - FMCD

- Develop a robust business strategy for the B2C vertical of the business.

- Analyse competition - online and offline and conduct global benchmarking at the product and the solution level and feed the information into the strategic planning process.

- Be the champion of the customer's voice, using formal, structured sources of consumer insights, in the strategic planning process.

- Develop strategy for increasing addressable market size

- Consequently, frame relevant business objectives such as:

- Revenue and profitability of each of the brands

- Revenue per salesperson, per geography, per type of channel and per product

- Market penetration in each of the relevant markets

- Market share by towns, by brands, by Line of Business (storage furniture, kitchen)

- Working Capital Management with emphasis on inventory levels per warehouse & overall Vitality (Share of new products in total revenue)

- Brand metrics - awareness, consideration, preference, advocacy and associations

- Profitability (EBITDA and EBT as a percentage of revenue) for each of the brands

- Channel metrics - reach, extraction, sales per square feet, same-store sales growth, etc.

- Develop a granular strategy execution plan and monitor the same to drive results on the relevant business

- Minimum 20 years of work experience with proven expertise in the management of product portfolio, brands and channels at a senior management level

- Candidates with experience of product life-cycle management and retail operations and capability to handle start-up brands and large retail operations in a competitive environment.

- Should have experience in handling senior positions in consumer marketing with experience in brand management, brand development, a proven track record in driving revenues and profits using innovation besides experience to Sales and Sales force management