Head - Sales & Marketing - Biscuits/Cookies

Head of Sales & Marketing

Job Context:

- Plan, direct and implement Sales strategies and programs to achieve or exceed the sales objectives for the assigned zone/ regions/ territories.

- Being a dynamic person and cope up with fast-paced environment and generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Job Description:

- Responsible for sales volume and market development for the area.

- Planning and forecasting of sales volume, identify growth opportunity and maintaining relationship with the channel partners of the area.

- Ensure customer satisfaction, both dealers & consumers.

- Manage sales team for ensuring target volume for the respective category.

- Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.

- Provide distributors and customers in the region with information about new or improved products and services in order to improve sales.

- Develop and maintain an efficient distribution network to ensure the comprehensive availability of company's products and services across the region to achieve or exceed the sales targets.

- Establish and ensure that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets.

- Develop the necessary Regional Sales Management organization structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organization.

- Analyze how company brand is positioned in the market and crystallize targeted consumer's insights.

- Take brand ownership and provide the vision, mission, goals and strategies to match up to.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

- Lead creative development and create motivating stimulus to get targeted population to "take action".

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

- Coach the team and get the best from every brand executive/ officer.

- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.

- Oversee marketing and advertising activities to ensure consistency with product line strategy.

- Monitor product distribution and consumer reactions.

- Align the company around the brand's direction, choices and tactics.

Experience Requirements:

- 10 to 14 year(s)

- The applicants should have experience in the following area(s):

- Sales,Brand Planning/ Development, Business Development, Advertising & Promotion, Corporate Marketing

Educational Requirements:

Masters/ MBA (preferably in Marketing/Sales) from any reputed University.

Please note we are only looking for a candidate who is presently working with reputed FMCG (Biscuit, Cookies) companies.

Shahid Haider
Chief Executive
Premier Management Consultants
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