Head - Sales - FMCG & Beverages

Note:

- NORTH market FMCG experience is a must.

- Handles business size of 350+ Cr annually, currently or past.

- Minimum 15 years of Experience.

Designation: Head of Sales

Work Location:Ludhiana

Reporting Manager: MUGM, Market unit General Manager

Job Description:

1. Articulates and implements the organisation's strategy for selling products or services.

2. Develops forecasts and strategies to achieve sales at price levels to ensure profitability.

3. Actively seeks out major customers and forms good relationships with key influencers and buyers.

4. He/She should be kept abreast of industry trends, market and competitors' activities, and serves as a business representative at major industry events, conferences or trade shows.

5. Leads presentations for business development and is involved in meetings with key business stakeholders.

6. A team leader that is able to motivate and ensure a highly effective team of sales managers.

7. Someone who has strong influencing, problem-solving and negotiation skills.

8. Must have a good understanding of market demand and customer purchasing behaviour.

9. You're also required to build and maintain quality relationships with customers, stakeholders and other companies.

Tasks:

- Collaborate with members of the Marketing team to penetrate key markets.

- Define the approach for the overall sale of new business and account retention.

- Develop a comprehensive sales and distribution strategy to maximise sales opportunities.

- Develop sales and distribution policies that reflect the organisation's goals.

- Direct the Sales team in generating proposals that define a clear path to client satisfaction and revenue growth.

- Establish customer relationship management (CRM) systems and guidelines to manage customer relationships.

- Establish internal guidelines for personal data protection based on applicable legislations, to manage customer data.

- Foster relationships with new partners to achieve desired revenue.

- Influence senior stakeholders within customers' organisations and premier buyers in the industry.

- Investigate factors impacting sales performance.

- Leverage innovations to maximise revenue of traditional and digital assets and products.

- Monitor changes in the industry and leverage them for business opportunities.

- Outline objectives in key target areas such as sales volume, market share, distribution channels and profit margins to guide promotions and sponsorships.

- Participate in forums to keep abreast of new changes in the industry and practices.

- Promote positive relationships with major customers to understand their needs.

- Provide advice when preparing bid documents and integrated proposals for key accounts.

- Provide input on sales incentive structure and key performance indicators to help monitor targets.

- Provide input to the Content Development team based on customer and industry feedback.

- Recommend changes in pricing structures in product lines or products.

- Review sales performance by analysing performance reports.