Head - Sales - FMCG

Company: Indian House with interest in FMCG, Retail and Foods.

Role:

Head of Sales

To effectively develop and implement Sales Strategy and Plans for achieving the revenue and sales objectives of the organization.

- To advance the company's mission and objectives and constantly identify growth opportunities in the Market and build sales capability in the organization.

- Leading and developing a Sales Team that is highly motivated and effective.

- Identify areas of Strategic growth of business and build the Sales vertical for achieving company's long term vision

- Plan and develop strategies for generating sales and revenues targets for the company

- Guide operations, sales and business development for implementing the Business strategy and achieving Business goals

- Identify acquisition/ alliance or market opportunities and review the opportunity along with the Leadership Team of the company

- Ensuring that resources, including human resources, financial, physical, technological and information requirements are effectively deployed to address strategic needs and maintain sustained sales

- Develop and implement the sales strategy in collaboration with the Heads in order to maximize the overall business.

- Develop a robust strategy to build and enhance Co positioning in markets and organize effective promotion activities and review the effectiveness of the same on an ongoing basis

- Planning for Sales Forecast:

- Maintain data repositories and ability to retrieve, mine & use information to identify industry trends, patterns & business opportunities.

- Plans monthly sales forecast for sales.

- Monitoring of Sales activities:

- Periodically review and monitor the performance of sales functions including individual Sales Executives vis-a-vis objectives / targets and guides on opportunities identified for improvement

- Analyze and evaluate the effectiveness of sales, methods, costs, and results

- Track and analyze the Market Intelligence gathered by the Teams regularly and proactively and take critical decisions to retain the brand image in the market.

- Analyse the sales figures and take corrective action in case of non-achievement of targets

- Development and Implementation of Promotion Plan

- Identify and effectively implement promotion activities calendar for year / month. Coordinate in conducting the promotional activities across geography / territories.

- Conduct an analysis and identify the suitable promotions and other activities for building on the visibility and brand image of Co.

- Identify requirements for marketing materials required for promotional activities

- Develop standardized announcement and program execution announcements to be used for promotions

- People Management:

- Create an atmosphere that promotes moral, ethical and legal business conduct and ensures sales team is meeting customer needs and contractual obligations uploading the Co values, vision and culture

- Provide direction, motivation and training to the Sales Team, thus ensuring optimum performance.

- Prepare plans for expanding the scope for new sales territories, sales methods to ensure a deeper market penetration and reach in all potential markets

- Perform periodic (weekly / monthly) assessment of the Sales Team and Sales strategy and their performance against objectives sets.

- Plan and guide implementation of annual / geography-wise / product wise Sales Targets & Review Sales structure and resource requirements and sales budget.

Industry : Food, FMCG only

Education; Business Management from Reputed School Only.