Head - Sales - FMCG

Sales target achievement - Ensures achievement of primary and secondary targets for the designated region.

Channel Management - Defines the distribution structure and ensures distribution effectiveness.

- Ensures service effectiveness for all channels handled (grocery, chemist, key accounts).

Commercial control - Keeps control over sales and distribution expenses.

- Ensures adherence to financial disciplines and controls.

- Sales planning and analysis - Forecasts and plans sales

- People Management - Ensures sales force effectiveness by managing, motivating and developing personnel.

- Ensures adherence to norms and discipline in the zone.

Activation & Merchandising - Ensures effective planning and execution of trade promotions and activation plans at regional level.

- Ensures effective merchandising plans are formed and executed.

- Identifies micro-marketing opportunities and executes the same.

Miscellaneous - Coordinates with other departments