Head - Sales - FMCG

Head - Sales

Responsibilitites:

- Execute annual plans for the Product range including value, volume and margin targets.

- Develop and execute annual plans, budgets and KPIs for Area Sales in respect of volume, value, product / SKU market mix.

- Develop month/quarter wise sales forecasts.

- Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility.

- Ensure implementation of all BTL activations.

- Coach and develop ASMs and Frontline Sales force.

- Ensure high degree of forecasting accuracy.

- Develop Sales promotion plans for delivering sales volumes.

- Effective execution of Trade schemes as per trade marketing strategy.

- Develop and administer credit policies and ensure timely collections.

- Analyze sales outlet performance at regular intervals to initiate corrective action.

- Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.

- Build positive and impacting relationship with all channel partners within the framework of company policies.

- Ensure morale and motivation levels of front line sales force. Focus on developing and upgrading of sales force.