Head - Sales - FMCG

As a GM-Sales of Bangladesh , the key role objectives would be as follows:

1. Key role would be to strategize for aggressive and profitable growth of Emami's FMCG business in Bangladesh/SAARC.

2. He will be responsible for conceptualizing and implementing Sales strategies for Emami's FMCG brands.

3. Takes overall responsibility for close monitoring and achievement of budgeted targets for Sales and Profits through the deployed strategies.

4. Evaluate the possibilities of Geographical expansion of the business in the region.

Responsibilities

- Responsible for driving and managing the sales and distribution for Emami, as per the Strategy of the Organization thereby maximizing sales revenues, expansion of the product & customer base; development of a strong brand value; and building of an effective & efficient Sales Force to achieve the respective business plan measures

- Oversee a team of Sales Mangers with the objective of conceptualizing strategies and executing plans for all Sales channels like Pharma channel, Cosmetics channel, Modern Trade channel and Open market sales which should deliver on agreed distribution reach and other distribution function parameters.

- Develop a strong understanding of the consumer, consumer habits and capture consumer insights and practices with a view to effectively using this data in product development , communication development etc.

- Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes, preferences for company products and those of competitors.

- Develop a strong understanding of the categories in which we operate and identify suitable business opportunities in these various categories mainly Skin Care and Hair care.

- Manage effectively all the business relationships in the region with key partners like Distributors , Sub distributors, ad agencies, market research agencies , other suppliers of services etc.

- Ensure monthly Reporting of Performance in all its aspects to Head office on a monthly basis. Develop and prepare key messaging and presentation material for Senior Management as and when required.

- Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession plan

- Ensure compliance by Emami on all regulations, licensing requirements, and product quality requirements and ensure all other legal and statutory norms are adhered to as per local rules and procedures.

- Develop unique value propositions, business partnership, and category management as well as call to action oriented advertising targeted towards key customer segments that increases brand awareness.

- Reviews the cascaded sales strategy to Sales teams of various products and channels; Provides inputs to ensure adequate stretch

- Establishes measures, timelines and mechanisms to regularly review the performance against the set targets and provide guidance and support to the team for identified issues

- Drives the development of guidelines for development of an effective distribution channel and robust dealer networks

Key Internal Interfaces Key External Interfaces

Director/President- International Sales: For all major strategic and policy level

All Departments: For all shared resource requirements and related issues.

Operations: For coordinating domestic operations with international requirements to ensure supply chain efficiencies. Statutory Bodies

JOB REQUIREMENT

Education Desired Experience

Graduate with Post Graduate Diploma in Management/ MBA from premier Institutes in India or abroad A minimum of 15-18 years of Work experience in sales (experience should be in Bangladesh).

DESIRED SKILLS

Functional Behavioral

- Sales and Distribution Mgt.

- Marketing / Brand Management skills

- Communication development / marketing Research

- Promotions Management

- Team Training & Development. - Ability and attitude to take full ownership of regions' topline and bottomline

- Planning & Organizing

- Excellent Communication & Negotiation Skills

- Knowledge of spoken Bengali

- The ability to inspire, motivate and lead a team

- Strong analytical, Planning, forecasting & budgeting/ financial skills