Head - Sales/Business Development/Admissions - K12 School Chain

Head - Sales / Business Development / Admissions (K12 School Chain) - Premium

CTC - Rs. 16 - Rs. 18 lacs per annum

Location - Mumbai

Job Purpose: The Head of Admissions (HOA) oversees all aspects of admissions, recruitment and will lead the admissions process from inquiry through enrolment. The HOA will lead a collaborative effort to develop and implement both short term and long-term admission strategies to ensure the organisation meets its admission objectives.

TOP RESPONSIBILITIES:

Admissions -

- Should be able to strategize and achieve admission target

- Plan, develop, execute and monitor the successful conversion of leads generated by the marketing team. -Development and management of a customer service ethos throughout the admissions process (e.g. ensuring all turnaround times are met)

- Develop and own the complete admission process - from enquire to enrolment

Communication and Marketing -

- Lead and develop a communications plan with prospective clients to move them from inquiry to enrolment.

- Lead development of admissions materials, events, and marketing practices.

- Works closely with the Head of Marketing and Communications to develop the overall marketing campaign for the school and works strategically with the school's constituents to ensure an integrated, engaging and effective identity.

- Work closely with the Head of Schools and Central academic team to bring in events and classroom learning in the admission pitch.

Strategy -

- Planning, forecasting and analyzing market demand and student admission trends in coordination with senior management to attract and admit more students.

- Designing and Directing market research initiatives

- Provision of timely and regular reports to senior management and academic management with up-to-date statistics and analysis of student admissions and making recommendations where necessary (e.g. Admission reports, Exemption analysis reports etc.)

REQUIREMENTS:

Graduate or preferably MBA with at least 10 years of overall sales & marketing experience in the Education / Hospitality or Real Estate Industry.

Knowledge and experience of implementing admissions procedures and SOP's.

Good experience in tech-enabled admission environments involving lead management using CRM tools, visualization through MIS tools, multi-channel lifecycle marketing, etc.

Should have the flair to coach / train and mentor admissions teams.

Excellent communication skills (both written and spoken)