- Analyzing short and long term forecasting, analyzing trends in group inventories & rates to include occupancy, goals, product line and strategic sales goals
- Analyzing and Monitor marketing channels, key and other account production, ensuring that all major channels of distribution effectively support the business
- Exploring variations in the market mix to stimulate additional revenue
- Conducting competitor analysis; environmental scanning; market modeling; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts
- Maximizing net revenue contribution by detailed understanding of entire channels plus inventory management and rate therein
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