Job Description :
- Be the channel owner and expertise in Push notifications, email, in-app, SMS Marketing APP Notification, and Browser notification.
- Build a unified omnichannel approach for all users.
- Drive higher open rates on App and increase the Lifetime Value of the average user.
- Analyze the performance of various campaigns.
- Drive inventive experiments, segmentation, and personalization that leverage all owned media channels.
- Work across functions : Product, marketing, engineering, content, design to bring structure to tracking and reporting of performance all owned-media channels
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