Head - Retention Marketing & CRM - FMCG/Internet/Online

Roles & Responsibilities : (Series C venture)

- Create quarterly and annual business plans by designing and planning strategies for the growth of revenue from existing users of the platform

- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases

- Manage end-to-end ownership of monthly and quarterly promotional events to maximise revenue

- Drive adoption, renewal and consumption of existing loyalty program members through CRM channels

- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse

- Manage end-to-end promotions budget of the platform to maximise revenue while optimising CPO

- Work closely with the Brand Management and Acquisition team to build processes for customer onboarding process in the channel mix to maximise retention

- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimise re-engagement strategies

- Work closely with Consumer Product and Customer Service teams to prioritize projects for retention

- Own end-to-end responsibility of marketing and strategic alliances with payment and non-payment partners for the brand

- Work closely with external partners to build campaigns around re-engagement and transactions

Desired Skills & abilities:

- 3+ years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses

- A hustler and a leader with great attention to detail

- A keen sense of ownership, speedy execution and resourcefulness

- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities

- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans

- Ability to develop strategies and measurable implications with strong analytical skills

- Prior experience of managing and developing people and skills is a must

- Prior experience of working with internet companies will be a plus

- MBA/PGDM in Marketing from a premier Indian/International B-School/Tier1 MBA schools