Head - Public Relations & Communication - BFS

Key Responsibilities :

- Develop and implement effective PR strategies that build brand awareness, credential, traffic and demand for the business.

- Identify main client groups and audiences and determine the best way to communicate publicity information to them.

- Liaise and maintain effective working relationships with all the stakeholders and the organization.

- Create communication and PR strategies for new products, launches, events, and promotions.

- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. Manage communications budgets.

- Plan and manage the design, content, and production of all marketing materials.

- Prepare effective press releases, information for media kits and develop and maintain company internet or intranet web pages. Maintain company archives.

- Observe and report on social, economic and political trends that might affect employers